Touchless Experiences

No more business as usual. In recent years, immersive and connected digital experiences were among the fastest growing segments of our digital economy. Experiences that bridged the digital and physical, the online and the tangible, were the pillars of countless marketing campaigns, retail overhauls, and event industries.

Now, in the middle of a global health crisis, where close personal interactions are a risk, even physical and tangible interactions can be perceived as liabilities. For our customers and our business, we must rethink the way we interact in public and retail spaces.

Valtech's research is showing that customers will approach public interactive systems with more caution when returning to stores.

  • 85% of people will likely head back to stores soon after restrictions are lifted; however, most will only return to stores with reservations and other precautions that ensure social distancing.
  • 45% of people will likely not be willing to touch a digital screen in a public place following the pandemic, which means we are at risk of losing almost half of our users right at the onset of our experiences.
  • The results show that fewer women than men will be willing to touch a shared-use digital screen in public.

Personal Device

Remote Manipulation Prototype

Scan a QR code to journey through the solar system. Control 3D models of the planets on a larger screen with your smartphone!

Some places to use it:

  • Empower customers to control large screen displays.
  • Walk through a history museum tour and interact with exhibits from your smartphone.
  • Explore the story behind the style of highlight style displays.

Scan a QR code to journey through the solar system. Control 3D models of the planets on a larger screen with your smartphone!

Vision

Gaze Tracking Prototype

Move your face to direct a cursor.

Some places to use it:

  • Track your guests' intent even when they are wearing masks.
  • Project contextual details on a space based on where a person is looking.
  • Allow passersby to window shop from outside your store.

Move your face to direct a cursor.

Gestures Prototype

Use hand signs to navigate a sequence of slides. Give the camera a 👍 or a ✌️ to learn about touchless innovation.

Some places to use it:

  • Sync hand gestures to your favorite song to share with friends.
  • Leave feedback for a memorable shopping experience.
  • Gain access to great treasures via secret commands in a theme park.

Use hand signs to navigate a sequence of slides. Give the camera a 👍 or a ✌️ to learn about touchless innovation.

Swipe Prototype

Navigate an image gallery with hand gestures, no touch required. Swipe left and right in the air to explore the collection of product photography.

Some places to use it:

  • Browse food items in an airport.
  • Page through the latest clothing collection in a winter lookbook.
  • Select an avatar for a theme park ride.

Navigate an image gallery with hand gestures, no touch required. Swipe left and right in the air to explore the collection of product photography.

Voice

Way-finding and Points of Interest Voice Interactions

Use voice commands to assist your guests.

Some places to use it:

  • Empower guests to quickly find what they are looking for.
  • Allow a guest to use their voice to search your inventory.
  • Provide assistance to your guests' questions.
  • ❗ Due to browser compatability issues this experience only works in Google Chrome.

Use voice commands to assist your guests.

Voice Clienteling I

Interact with a virtual assistant in this touchless shopping experience. Use voice recognition to specify preferences and receive personalized shopping suggestions.

Some places to use it:

  • Help shoppers find what they are looking for by conversing with a virtual assistant.
  • Allow customers to quickly browse through a product catalog.
  • ❗ Due to browser compatability issues this experience only works in Google Chrome.

Interact with a virtual assistant in this touchless shopping experience. Use voice recognition to specify preferences and receive personalized shopping suggestions.

Voice Clienteling II

This experience uses voice recognition to demonstrate how customers can find the perfect fit while shopping.

Some places to use it:

  • Provide fitting to shoppers from the privacy of their home.
  • Streamline customization using a fun and easy voice led exprience.
  • ❗ Due to browser compatability issues this experience only works in Google Chrome.

This experience uses voice recognition to demonstrate how customers can find the perfect fit while shopping.

Citations and Additional Resources

  1. Kroger's pandemic whitepaper "Blueprint for Business" encourages retailers to embrace contactless payments and signatures in stores and warehouses
  2. PayPal introduces QR codes for contactless payments for small businesses
  3. Alipay and WeChat dominate $5.7 trillion mobile payments market in China, and beyond
  4. Target, Wal-Mart, and other retailers roll out contact-free curbside pickup through app
  5. McDonald's makes drive-thru more contactless, allowing "Order & Pay" through app
  6. Georgia Tech human-computer interaction paper on "Opportunistic Annexing for Handheld Devices"
  7. Coca-Cola using smart phones to control soda machines
  8. National Gallery of Art partners with Ideum for Intel-funded effort to create touchfree visitor experience
  9. Interactive installation agency RLMG offers guidance to museum clients for BYOD (bring your own device) experiences